Want to turn your passion for fitness into a business? Want to earn money online and stay accountable for your fitness goals at the same time? Check out my January 2018 fitness business report.
I wasn’t planning on talking about my blog income or fitness business goals much here on Ironwild. But the more I talk to others, the more I realize how important sharing it could be.
I started blogging after my daughter was born in 2014. My primary goal was to earn money from home. It took me about two years to teach myself how to blog. But once I did, I figured out how to make $900+ per month in just a few months with my last blog. I could have made a lot more (some bloggers do it full time and make 5+ figures monthly). But I got overwhelmed and my fitness goals started to take a backseat to blogging, so I took a break.
For almost a year, I focused on just getting healthy again.
But something didn’t feel right. I felt like blogging was a big, powerful secret I was keeping. It felt like it was what I was meant to do.
But I didn’t take blogging back up because I was worried that I couldn’t balance it with my fitness goals. So I gave myself an ultimatum – if I wanted to blog, it needed to be about health and fitness.
Related Reading: How I’m Using My Blog To Reach My Fitness Goals (& Make Money!)
For the sake of my mental and physical health, I didn’t want to be less committed to fitness. I decided to go all-in and become a personal trainer. (Mission accomplished in November 2017!)
But I knew that I didn’t want to go back to work immediately (I just had my second baby in January) and I knew that I wanted to tap into the crazy income-generating potential that blogging held. I just knew in my heart that a virtual business was in the cards for me.
So I started this blog knowing that it would take some time to build and knowing that it would be mostly fitness related.
But like I said, I started talking to more people about health and fitness and realized that blogging can be more than a tool for accountability. It can be used for making money, too – no matter who you are.
P.S. This post contains affiliate links. If you choose to make a purchase using my link (at no extra cost) I may receive a commission. Read more about that here.
A Fitness Business That Can Work for Anyone
Every time I talk to a personal trainer in real life, they say they wish they had a way to make more money. They say they wish they knew how to build a website. They’re weak on social media and don’t know how to market themselves. They don’t even know about all of the opportunities there are to make money online.
Related Reading: How to Make Money Blogging (Fitness Related or Not)
Every time I talk to my mother-in-law (who is also a NASM certified personal trainer), we agree that one of the primary reasons we decided to become personal trainers is for ACCOUNTABILITY. We are ordinary people who weren’t raised in fitness but decided to commit to it fully.
Every time I talk to other people with fitness-related goals, they say they wish they had a way to stay motivated and on track. They wish they could break the cycle of doing great, then falling back into bad habits. They wish they could stop wishing. You know what I mean?
So I had this thought – what would be so wrong with me trying to help others start their own fitness-related blog?
What if I could teach others how to use a blog to stay accountable OR make money? Of course, everything is still weight-loss, mental health, fitness, or nutrition related. Blogging doesn’t have to be such a big secret, even though it feels like it is for me.
I want to share my monthly goals and income with you so that you can see how blogging helps me stay accountable for my health, income, and business. If that’s something that can inspire you, soak it up and roll with it!
Find last month’s fitness business update here.
Every month starting now I will share two extra kinds of posts – ones related to my fitness goals, and ones related to my fitness business goals. That would be blogging now, but I hope to add real personal training once I get clearance to work out again!
So if you’re looking for a way to expand your business as a health professional, or you’re looking for a way to be accountable for your own fitness goals, this is something you’ll want to be reading.
You don’t have to be a personal trainer, health coach, Beachbody salesperson, etc. You just have to be someone who has health or fitness goals.
Blog Income & How It All Works
There are many ways to make money online, but blogging is unique and versatile. There are a few major ways to make money blogging – affiliate sales, selling your own products, with ads, etc. I’m not going to go into much detail about those because I already wrote an entire post about that here. But I would like to share with you my first “income report” for this blog, even though I currently don’t have any real monetary goals since this blog is NEW.
If you want to learn about starting your own blog, I wrote this post just to explain it.
I did, however, make a few dollars this month through social media and blog stuff. Keep in mind that I am not currently trying to make money actively, and I still consider myself in the “building” phase.
January 2017 Fitness Business Report – Income
IZEA: $2.00 (Sponsored Tweet)
InfoLinks: $0.11 (Ad Network)
Amazon: $0.90 (Affiliate Links)
Media.net: $8.27 (Ad Network)
ShareASale: $5.91 (Affiliate Links)
Inbox Dollars: $27.85
SwagBucks: $16.12 (paid in gift cards)
*Note: I only consider the last three items blogging-related because I use my blog and social media to promote them and earn more. They aren’t fitness related but they do help me pay for this blog and other things like my gym membership, and they are things that anyone can use to make money.
Total: $61.66 (+$49.21)
(This income is based on just over 9,000 page views for the month. That’s NOT a lot of page views, but I did see some major growth over the last month because last month I finished at about 6,000 views. Not bad for a new blog.)
The Traffic & Important Growth
I know that metrics like page views are important to many bloggers – we’re really nothing without them. I was pleased to see that my page views increased a decent amount over last month. You can see that the orange line, which is December, is a little lower overall than January’s blue line. I was having a nice high average in the first week and a half of January, but unfortunately that dropped off for some reason. (I don’t know why.) Either way, that big week-long spike in the beginning of the month helped me increase my overall monthly pageviews by 51.56%, which makes me happy. Also, my bounce rate went down a tiny bit while my “Time on Page” went up, which means that people are sticking around a bit longer than just a moment.
I can tell you that part of what happened this month was that I was 9 months pregnant and my blog activity slowed way down. I was too tired and busy getting ready for baby that I didn’t post as often and I didn’t look deep into what happened after my big spike. I’m already seeing the repercussions now in February, and I hope that I can get things back up to speed as I navigate new-baby land.
I did, however, manage to write about the start of my postpartum fitness journey, so if you’re interested in following along, take a look at this blog post.
It’s worth mentioning that on my last blog, I was able to make $900/month with 32,000 or less page views. I was able to reach that level of page views within a few months, but a few things are different this time around.
The biggest difference here is that I had to start my social media accounts from scratch, so I have about 10,000 fewer followers on Pinterest and about 10,000 fewer followers on Twitter. I’m still seeing growth so I’m not worried about those yet.
Most Popular Posts This Month
One of my posts caught on fire in Pinterest land. I am actually kind of frustrated because the original pin on my source board doesn’t display any analytics worth mentioning. But I found the pin that went semi-viral and have been trying to repin it to keep the momentum – and that just doesn’t seem to be working anymore. (When I repin it, my pin counts and analytics start back over.) Ugh, Pinterest, I am so over your constant changes!
Anyway, here are the analytics:
You can see that my article about postpartum weight loss really did well compared to my other posts. Then, the second and third most-viewed posts were ones about getting through weight loss plateaus and small changes anyone can make to keep weight loss momentum.
(I can tell you guys like weight-loss related posts!)
A Very Short Explanation of How Blogging Works
I get a lot of questions about blogging, so I like to offer a brief explanation for those who are interested.
A blog is just a website. To own a website that has income-generating potential, a domain name and independent hosting is needed. My domain name is ironwildfitness.com and I am hosted using a company called Siteground.
Once you have a website, you can build it and write about anything you like. Your blog can be promoted in several ways (so people actually visit it) but most bloggers use social media for primary traffic.
You provide content (blog posts, articles, whatever) and people read it. You can then make money by promoting products you’ve created or by promoting for others. This can be done with links or ads that link to other brands. You can promote essentially anything. The brands or networks will track the source of their sales or leads (your blog) and give you a cut. Easy, peasy.
That is a very short, very general explanation – but you can see how it’s like any other type of marketing. Your blog is a marketing tool.
Or, if you want, your blog can just be yours to vent, share fitness goals, and connect with others.
It’s pretty cool!
If you’ve never been a blogger, it may sound intriguing but very confusing. Here are some more in-depth posts about blogging for business or fitness.
- How to Start a Health, Food, or Fitness Blog
- How to Make Money Blogging
- Ultimate Blog Startup Checklist for Beginners
- Introduction to Blogging for Fitness Professionals
How a Blog Can Be Used to Reach Fitness Goals
Without accountability, no goals would ever be met. I plan to use this blog to share before and after pictures, workouts, recipes, and reflections PUBLICLY. I find that building a community and telling others about my goals is big-time effective when it comes to follow-through. With blogging, you decided everything that happens on your blog. That means the level of transparency and vulnerability you take your blog to is your own choice.
For me, the more transparent I am, the more people I really connect with. You can have that, too!
Do you have more questions? I look forward to sharing next month’s fitness business update with you all but want to make sure I address all of your needs, so let me know below!